After having been away for a while, I’ve encountered Woo again. Left to my own devices, I’d rather call them Oww. I had a customer who bought a Woo Theme from them thinking that it would look like the demo on the home page. Well, you probably could, but it would be far simpler for me to code the whole theme over again. The “demo” they show to get you make the purchase is partly hard coded and partly relies on more of their $50 each plugins. What you see is definitely NOT what you get.
Its been two years since I wrote this post and looking at their code, it hasn’t changed much. The crap-tastic documentation and even more crap-tastic support haven’t changed much either.