Some marketing gimmicks just do not ever need to see the light of day. For instance, free maps to a shrine to the Virgin Mary in Portugal have a nifty little catch. You, the holy pilgrim, get a free map that shows you how to get to the shrine. The caveat is that you really shouldn’t flip it over. The back of the maps is covered with advertisements for sex toys and aphrodisiacs.
Now given the long history of the Church and it’s stance on sex (mainly that sex is for procreation and not pleasure), these ads aren’t going over well with those faithful enough to make said pilgrimage. Oh, the irony.